The Four Strategies Every Investor Should Understand
Most options strategies are simply combinations of four basic building blocks.
Master these four and you'll understand 90% of the options market.
More importantly, you'll understand how professional investors use options to generate income, manage risk, and create asymmetric risk/reward opportunities.
1. Covered Calls
Risk Level: 2/10
Purpose:
Generate income
Reduce portfolio volatility
Enhance returns on stocks you already own
What It Is
A covered call involves owning a stock and selling someone else the right to buy it from you at a higher price.
Think of it as getting paid to place a "For Sale" sign on a stock you already own.
How To Execute The Trade
Suppose you own:
100 shares of XYZ
Current stock price: $50
You would be happy to sell your shares if the stock reached $60.
You sell:
1 Call Option
Strike Price: $60
Expiration: 45 days
Premium Collected: $1.50/share
Because one option controls 100 shares:
You immediately receive:
$150 cash
What Happens Next?
Scenario 1: Stock Stays Below $60
The option expires worthless.
You keep:
✓ Your shares
✓ The entire $150 premium
Scenario 2: Stock Rises Above $60
Your shares are sold at $60.
You keep:
✓ $10/share stock gain
✓ $1.50/share premium
Why It Works
Most options expire worthless.
By selling covered calls, you become the insurance company instead of the customer.
You sacrifice some upside in exchange for generating recurring income from stocks you already own.
Best For: Long-term investors seeking additional income.
2. Cash-Secured Puts
Risk Level: 3/10
Purpose:
Get paid while waiting to buy stocks
Improve entry prices
Generate income from idle cash
What It Is
A cash-secured put allows you to get paid while waiting to buy a stock at a lower price.
Many professional investors use this strategy instead of entering limit orders.
How To Execute The Trade
Suppose XYZ trades at:
$50
You would like to own the stock at:
$45
Instead of placing a buy order, you sell:
1 Put Option
Strike Price: $45
Expiration: 45 days
Premium: $1.25/share
You immediately collect:
$125
while keeping enough cash available to purchase the shares if assigned.
What Happens Next?
Scenario 1: Stock Stays Above $45
The option expires worthless.
You keep:
✓ Entire $125 premium
✓ No shares purchased
Scenario 2: Stock Falls Below $45
You buy shares at $45.
However, because you already collected $1.25/share:
Your effective purchase price becomes:
$43.75
Why It Works
Instead of saying:
"I hope the stock falls."
You say:
"If the stock falls, I get to buy it at a discount. If it doesn't, I get paid anyway."
This is one of the most underappreciated strategies in investing.
Best For: Value investors and long-term stock accumulators.
3. Long Calls
Risk Level: 8/10
Purpose:
Leveraged upside exposure
Capital-efficient speculation
High-conviction opportunities
What It Is
A long call gives you leveraged upside exposure.
You control 100 shares without purchasing all 100 shares outright.
This is the strategy most people think of when they hear the word "options."
How To Execute The Trade
Suppose XYZ trades at:
$50
You believe it could reach:
$70
within six months.
Instead of spending $5,000 to buy 100 shares, you purchase:
1 Call Option
Strike Price: $55
Expiration: 6 months
Cost: $4/share
Your total investment:
$400
What Happens Next?
Scenario 1: Stock Rises To $70
The option may be worth:
$15+
Your $400 investment may become:
$1,500+
Scenario 2: Stock Stays Below $55
The option may expire worthless.
You lose the entire $400.
Why It Works
Options allow investors to control large positions using smaller amounts of capital.
The trade-off is that time is working against you every day.
Many traders correctly predict direction but lose money because they were wrong about timing.
Best For: High-conviction opportunities with clearly identifiable catalysts.
4. Protective Puts
Risk Level: 4/10
Purpose:
Portfolio insurance
Capital preservation
Downside protection
What It Is
A protective put is insurance for a stock position.
Just as homeowners buy insurance against fire, investors can buy insurance against market declines.
How To Execute The Trade
Suppose you own:
100 shares
Current stock price: $100
Position value:
$10,000
You purchase:
1 Put Option
Strike Price: $90
Cost: $3/share
Insurance cost:
$300
What Happens Next?
Scenario 1: Stock Falls To $70
Without protection:
Loss = $3,000
With protection:
You retain the right to sell shares at $90.
Your losses are significantly reduced.
Scenario 2: Stock Rises To $120
Your shares appreciate normally.
The put expires worthless.
The cost was simply the insurance premium.
Why It Works
Protective puts allow investors to remain invested while limiting catastrophic downside risk.
Professional investors frequently think of puts as insurance rather than speculation.
Best For: Investors with large unrealized gains or heightened concerns about market risk.
The Strategy Most Investors Should Start With
If there is one strategy that combines simplicity, probability, and discipline, it is:
The Wheel Strategy
Step 1:
Sell cash-secured puts on stocks you want to own.
Step 2:
If assigned, acquire shares at an attractive effective purchase price.
Step 3:
Sell covered calls against those shares.
Step 4:
Collect recurring option premiums while waiting.
Repeat.
The Wheel Strategy transforms options from speculative instruments into income-generating tools.
It won't create overnight millionaires.
It can, however, generate consistent cash flow while forcing investors to buy stocks at lower prices and sell them at higher prices.
In investing, that's a surprisingly powerful edge.
And perhaps most importantly, it aligns with The Oddsmaker philosophy:
Focus on probabilities, not predictions.